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Syfy Uses AR to Promote ‘Happy!’

App for iOS and Android arrives ahead of new show's Dec. 6 premiere 11/30/2017 2:00 PM Eastern

Syfy is dipping its toe into the world of augmented reality to promote Happy!, a series that’s set to premiere Wednesday, Dec. 6.

Syfy’s AR app for Happy!, offered on iOS and Android devices, features the show’s title character, an imaginary blue-winged horse that is named – you guessed it – Happy.

RELATED: Apple Gears Up for VR, AR

Consumers can use the lens of the app to show Happy interacting with real-world surroundings, as he’s able to sit, fly, and answer questions. His bag of AR tricks includes digitally defecating on your carpet, according to Variety

Syfy said Happy! follows Nick Sax (played by Christopher Meloni), an “intoxicated, corrupt ex-cop turned hit man” whose life is forever changed by his new imaginary friend, Happy (voiced by Patton Oswalt).

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