Interactive TV

ActiveVideo Taps Cisco's Nemani as CMO

Marketing Exec Helped Launch Cisco Videoscape Multiscreen-Video Platform 3/07/2013 4:58 AM Eastern

ActiveVideo Networks hired Murali Nemani, the marketing exec who helped launched Cisco Systems’ Videoscape product line, as senior vice president and chief marketing officer.

When Nemani was running Cisco’s video solutions marketing efforts, the company struck a licensing pact with ActiveVideo, under which Cisco has offered ActiveVideo’s CloudTV software as a way to let service providers deliver new user interfaces and applications to legacy set-top boxes. Motorola Mobility also has a reseller deal with ActiveVideo, whose software renders user interfaces in the network for delivery to multiple connected devices.

Most recently, Nemani was senior director of mobility marketing for Cisco, overseeing the vendor’s mobile Internet portfolio. Prior to that he led video solutions marketing for Cisco’s Service Provider business unit after joining the company in 2008.

ActiveVideo’s former head of marketing, Edgar Villalpando, left the company last year to start Zowwi, an Internet search startup.

“Murali Nemani’s strong background in video and mobile will be invaluable in helping service providers and content aggregators understand how CloudTV’s ‘write-once, deploy-everywhere’ capability solves the business problem of device fragmentation,” ActiveVideo president and CEO Jeff Miller said in announcing the appointment. 

Prior to Cisco, Nemani led the global IP video marketing for Alcatel-Lucent; he joined Alcatel USA in 2000. Nemani, who also has worked for Texas Instruments and General Motors, has an MBA in management from Michigan State University and a bachelor’s degree in electrical and computer engineering from the University of South Carolina.

“ActiveVideo has been at the forefront in recognizing that the industry’s vision for ‘TV Everywhere’ ultimately will require cloud computing and cloud-based UX [user experience] rendering to solve what is fast becoming a monumental business issue,” Nemani said in a statement.

ActiveVideo customers include Cablevision Systems, Ziggo in the Netherlands and Oceanic Time Warner Cable; Comcast is conducting a multistage trial of CloudTV in Chattanooga, Tenn.  In addition, CloudTV is on Philips-brand NetTVs and powers the interface for Net2TV, a virtual service provider.