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Divney Named President of MTVN Ad Sales

12/16/2004 4:54 AM Eastern

MTV Networks promoted Larry Divney to president of ad sales, where he’ll oversee ad sales for MTV: Music Television, VH1, Comedy Central, Nickelodeon, TV Land, Country Music Television, Spike TV and Logo.

The company also named former MTVN executive vice president and general sales manager Doug Rohrer executive VP and senior advisor to Divney. Rohrer’s duties will include emerging new-media platforms.

Divney, a former Comedy Central president, returned to MTVN as chief operating officer of ad sales in October after retiring from Comedy to run a farm in upstate New York in June.

Divney first joined MTVN as VP of ad sales in 1981, and he later worked at Cable Health Network (now Lifetime Television), Cable News Network and A&E Network.

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