GolTV Delivers Mobile Soccer News Service3/11/2010 4:46 PM Eastern
Soccer-centric Gol TV has kicked off a new Spanish-language mobile service to keep futbol fans abreast of the latest action.
Teaming with LatCel, GolTV Movil gives soccer fans access to international soccer news, scores and video highlights. A leading Latino mobile media company, LatCel provides content management and services to wireless carriers, brands and media companies.
GolTV Móvil offers a video and text message alert subscription product, as well as a mobile portal, accessible virtually from any phone. GolTV Móvil users will be able to follow blogs from network's commentators, check programming schedules and view match scores. Short video highlights of GolTV's exclusive TV programming, including the latest from Spain's La Liga and Germany's Bundesliga, among other circuits, is also available.
"With our new mobile capabilities, GolTV will be able to offer soccer fans everywhere the latest and most important soccer news, no matter where they are. It's all part of our ongoing commitment to be the go-to destination for soccer fans," said GolTV COO Rodrigo Lombello in announcing the service. "As a leader in sports programming, launching a mobile service was the next natural step in expanding our brand and broadening our multiplatform reach to our audience, ensuring that soccer fans in the U.S. and Puerto Rico never miss a minute of action from their favorite teams, leagues and tournaments."
"Soccer draws a consummate, avid and loyal fan base, and GolTV has proven itself to be the trusted go-to resource for passionate Hispanic soccer fans," said Jorge Rincón, CEO of LatCel. "With GolTV we become the leader in mobile soccer content for Hispanic audiences."