Internet Video

MSN Clicks with

5/07/2004 5:47 AM Eastern ( will be the primary sports-content destination on Microsoft Corp.’s MSN network ( under an agreement announced Friday.

MSN and will team up to provide all advertising on the co-branded site, giving advertisers a one-stop-shopping opportunity.

The two parties will also work with Fox’s broadcast- and cable-sales efforts to offer integrated packages of online and on-air elements tied to sports events such as the Major League Baseball All-Star Game, the National Football League regular season, the National Football Conference Playoffs and Super Bowl XXXIX.

Video sports content will be available via “MSN Video” utilizing Microsoft’s “Windows Media 9 Series.”

Content will come from Fox Sports and Fox Sports Net, as well as FSN regional networks. It will include behind-the-scenes video from FSN’s Best Damn Sports Show Period, Fox’s Fox NFL Sunday and upcoming FSN nightly series I, Max, starring Max Kellerman.

Want to read more stories like this?
Get our Free Newsletter Here!