Marketing

2.9M Laugh with BET

9/30/2005 3:11 AM Eastern

Black Entertainment Television said its ‘05 BET Comedy Awards Tuesday night drew 2.9 million viewers.

The network said the second annual event -- which topped its 2004 viewer total by 53% -- earned a 2.35 Nielsen Media Research rating and was seen in 1.9 million households, up 39% and 41%, respectively, from the 2004 version.

BET will present an encore showing Friday at 9 p.m. (EST/PST).

“It was a great night with moments that you would never see on any other network, and that's exactly what our audience expects from BET," BET president of entertainment Reginald Hudlin said in a prepared statement.

September