Marketing

ABC Family Digs Web-Slinger

7/07/2004 9:02 AM Eastern

ABC Family’s week-long “Spideyology” Spider-Man marathon caught strong ratings in its web.

Part of its “Jetix” programming block, the June 27-July 3 marathon averaged 695,000 viewers 2-plus, up 87% from the prior four-week average (371,000) and up 66% from the same week last year (419,000).

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