Marketing

Arbitron Has New ‘Meter’ Man

1/04/2005 3:46 AM Eastern

Arbitron Inc. has named Pierre Bouvard president, “Portable People Meters” and international.

Bouvard had been the head of Arbitron New Ventures.

In his new role, he now has overall responsibility for the introduction of PPM local-market-ratings services in the United States, joining his current oversight of PPM marketing in international markets.

September