Marketing

Beach Shines for Lifetime

8/30/2005 9:59 AM Eastern

Lifetime Television hooked a hit with its summer series Beach Girls, which averaged a 2.7 rating, or 2.9 million viewers, over the course of its six episodes, according to Nielsen Media Research.

The show’s finale on Sunday posted a 2.3 rating, or 2.4 million viewers, according to Nielsen data supplied by Lifetime. Beach Girls wound up increasing ratings 18% for its time slot versus a year ago, up 6% in the 18-to-49 demographic.

Beach Girls’ 2.7 average is outpacing Turner Network Television’s Wanted, at a 2.4, and FX’s Over There, at a 2.3.

This past Sunday, Beach Girls ranked No. 1 its 8 p.m. Sunday time period among all ad-supported cable networks for households, women 18 to 49 and 25 to 54.

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