Marketing

Cablevision Eyes VOD Ratings

2/28/2005 3:12 AM Eastern

Cablevision Systems Corp. said it cut a deal with Rentrak Corp. to run a one-year trial of the company’s video-on-demand-ratings system.

Cablevision said it will share data gathered with Rentrak’s “OnDemand Essentials” system with individual programmers and studios, but it will not share the ratings with the public or release lists of its most popular VOD titles.

Studios and programmers will be able to monitor VOD traffic for their titles, but they won’t have access to VOD-ratings information from other programmers, a Cablevision spokeswoman said.

Comcast Corp. and Insight Communications Co. Inc. also use Rentrak’s proprietary VOD-ratings system.

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