Marketing

Dish Offering iPad 2 To New Hopper Subscribers

Promotion Offers Alternative To Typical First-Year Program Discounts 5/15/2013 12:13 PM Eastern

Dish Network, touting its TV Everywhere capabilities, said a new promotion is offering new subscribers the choice of an iPad 2 instead of first-year programming discounts to new customers who sign up for the Hopper with Sling Whole-Home DVR and a minimum of the America's Top 120 programming package with 24-month contract. 

The customary programming promotion would knock $20 a month off the price of America's Top 120 for the first year, according to Dish. The tablet Dish is offering as an alternative is the 16-GB black iPad 2 with enabled Wi-Fi, which retails for $399 on Apple's Web site.

Dish notes viewers with the Hopper plus either a Wi-Fi connection or the Hopper Transfers app can watch live TV, DVR recordings and on-demand shows on the iPad tablet. The offer runs from May 22 through Sept. 18, the satellite-TV provider said.

Dave Shull, executive vice president and chief commercial officer at Dish, said in a release: “Hopper transforms consumers’ computers, smartphones and tablets, into TVs allowing them to watch, anytime, anywhere. Now, with our Hopper and iPad offer, for the first time ever we’ve bundled together everything people need for the true TV Everywhere experience. Providing this device ensures new customers can fully experience all the benefits Hopper offers.”

September