Marketing

ESPN Catches Danica Fever

6/14/2005 10:37 AM Eastern

ESPN’s coverage of the IndyCar Series Bombardier Learjet 500 Saturday night set IndyCar Series ratings records for the network.

The race, from Texas Motor Speedway, averaged a 1.0 Nielsen Media Research rating and 880,000 households, topping the 0.9/809,000 ESPN earned for last year’s season-opening race from Homestead, Fla., Feb. 29.

Rookie sensation Danica Patrick finished 13th in the race, which was won by Tomas Scheckter over Sam Hornish Jr. by one-half of a car length.

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