Marketing

Food Network Stars Aid ‘No Kid Hungry’ Cause

12/12/2011 12:01 AM Eastern

WASHINGTON — Food Network will send a truck
around the capital this holiday season, collecting
the following for a food bank: 15,600 diapers,
11,500 cans of beans, 8,600 cans of veggies,
2,900 tins of tuna, 2,200 cans of soup, 1,800
bags of rice and 1,400 jars of peanut butter.

Pictured at a Dec. 6 press conference on
Capitol Hill are (l. to r.): Rep. James McGovern
(D-Mass.), co-chair of the House Hunger Caucus;
Amanda Freitag and Marc Murphy of Food
Network’s Chopped; and Laura Goodman, senior
director of corporate partnerships at Share Our
Strength. They were in town to announce the
food drive in the Washington, D.C.-to-Philadelphia
corridor, in association with Whole Foods
Markets and the “No Kid Hungry” initiative, and to raise awareness of childhood hunger.

Chopped has been integrating nutrition themes into the chef competition, including a contest between school
chefs (“lunch ladies”) that had the winner — amid tears all around — talking about packing the take-home
meals for kids she knew might not get a weekend meal at home.

September