Fox Hispanic Media Sets Four-City Upfront TourGroup Launches Conexiones Ad Sales Unit 2/25/2014 4:55 PM Eastern
Fox Hispanic Media is taking its upfront show on a four-city trek this spring.
The advertising sales arm of Fox’s Spanish-language brands will make presentations for MundoFox, Fox Deportes, Nat Geo Mundo and Fox Life in Miami, Chicago, Los Angeles and New York.
The tour coincides with the launch of Fox Hispanic Media Conexiones, an ad sales unit placing clients at the intersection of content and consumers, via expanded opportunities with cross-platform solutions, consumer insights and analytics, and content amplification and partnerships, as well as linear TV investments.
“Our marketplace has reached a strategic inflection point in both the way our content is distributed and consumed, as well as how it’s utilized by marketers to communicate with their consumers,” said Tom Maney, executive vice president, advertising sales, Fox Hispanic Media. “We are launching Conexiones as a commitment to provide our clients with a truly seamless approach across various FHM platforms, and offer them multi-tiered campaigns from one single sales force.”
FHM will begin its upfront road show the first week of April in Miami, followed by presentations in Chicago, Los Angeles and New York during the first week of May; dates will be announced shortly. FHM also plans to bring back its interactive scavenger hunt for advertisers, beginning in May and extending into the summer Upfront season.
MundoFox will hold a special event for advertisers on May 14 at lunch time during upfront week in New York City. “We want to thank our partners as we celebrate the success of MundoFox while giving them a preview of what’s to come in broadcast year 2015,” said Ibra Morales, the network's recently appointed president.