Marketing

Fox Sports en Español Scores

4/18/2005 9:48 AM Eastern

The Copa Libertadores soccer tournament has given Fox Sports en Español a ratings kick.

The network said three of the games it aired from the tournament posted average household-coverage-area ratings of 6.0 and ranked among the top-10 Spanish-language cable programs overall, topping Spanish-language sports-network programming, according to Nielsen Media Research.

“It's no secret that Latino fans are passionate about soccer, and our ratings success with the Copa Libertadores reflects their preference for the quality and depth of programming that only Fox Sports en Español offers," executive vice president and general manager David Sternberg said in a prepared statement.

“We've had an unprecedented first quarter, and we anticipate that we will continue to overdeliver for our advertisers as their most effective way to reach the coveted 18-49 male demographic,” he added.

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