Fox Sports to Hold Upfront March 5 in ManhattanDetails about Proposed National Cable Network Figure to Disclosed 2/19/2013 12:13 PM Eastern
Fox Sports Media Group will hold an upfront presentation for advertisers in New York on March 5.
The event, slated for The Marquis Theater at 4 p.m., is expected to be the forum for when the media buying community officially finds out about FSMG’s plans for a pair of new national sports cable services.
A press event at 1:30 p.m. at the Marriott Marquis will be precede the presentation, which will be followed by a party at nearby Roseland Ballroom.
FSMG executives are expected to detail the plans for Fox Sports 1, which will be converted from Speed Channel, and Fox Sports 2, which will take the mantle from action sports proponent Fuel. The meeting is likely to also touch on Fox’s plans for its 22 regional sports networks, as well as programming on Fox Broadcast, which next February will include Super Bowl XLVIII from New Jersey