Marketing

At a Glance: African-American Viewership

2/02/2007 7:00 PM Eastern

Top-Rated Shows
The highest rated cable programs among African-Americans for 2006 (from 12/26/05-12/17/06).
Program Network Rating Households (000)
BET Awards Show BET 26.28 3490
2006 NBA All-Star Game TNT 16.25 2158
NBA All-Star Tip Off TNT 13.58 1803
Saturday Movie III Lifetime 11.19 1496
NFL Regular Season* ESPN 10.92 1468
NBA Playoffs - Conference Finals* ESPN 10.86 1442
NFL Regular Season* ESPN 10.77 1447
NBA Playoffs - Conference Semifinals ESPN 10.61 1409
NBA All-Star Saturday Night TNT 10.18 1352
Celebration of Gospel BET 8.93 1186
NFL Regular Season ESPN 8.73 1159
BET Awards Show BET 8.47 1124
NBA All-Star Sat. Night Post TNT 8.36 1111
Black Movie Awards TNT 8.33 1121
NBA Playoffs - Conference Semifinals* ESPN 8.07 1072
NBA Playoffs* TNT 7.89 1048
BET Awards Show BET 7.84 1045
Rip The Runway BET 7.23 960
NBA Playoffs - Conference Semifinals ESPN 7.18 954
Beef BET 6.85 910
NBA All-Star Tip Off TNT 6.72 892
Spongebob The Movie Nick 6.41 862
WWE* USA 6.31 842
College Football-Monday Primetime ESPN 6.24 840
NBA Playoffs-1st Rd ESPN 6.21 824
BET Awards Show BET 6.20 823
BET Hip Hop Awards BET 6.18 832
High School Musical Disney 6.03 800
Hannah Montana Disney 6.00 797
NBA Playoffs-1st Round ESPN 5.97 793
WWE USA 5.97 796
Hannah Montana Disney 5.75 763
NFL Preseason Football ESPN 5.73 764
Run’s House MTV 5.73 761
The Cheetah Girls 2 Disney 5.72 764
NBA Playoffs-1st Round ESPN 5.70 757
Twitches Disney 5.67 753
WWE USA 5.66 754
That’s So Raven Disney 5.59 742
College Hill BET 5.45 724
*Cumulative numbers
Top Networks
The most-watched cable networks among African-American viewers in 2006.
Network Rating Households (000) Minutes Viewed* Average Median Income ($)
BET 3.36 448 2,242 31,000
Disney Channel 3.03 405 2,026 37,000
USA 2.87 383 1,917 33,000
TNT 2.83 377 1,888 38,000
Nickelodeon 2.34 312 670 40,000
Lifetime 2.28 304 1,523 30,000
Cartoon 2.09 279 1,229 33,000
ESPN 2.04 272 1,364 43,000
Nick at Nite 1.73 231 660 40,000
TV Land 1.50 200 1,004 30,000
MTV 1.27 170 849 40,000
SCI FI 1.13 151 756 33,000
VH1 0.98 131 657 36,000
A&E 0.97 130 650 36,000
Hallmark 0.96 129 644 30,000
Spike 0.96 128 641 40,000
FX 0.93 125 624 35,000
Court TV 0.88 118 589 34,000
LMN 0.84 113 563 25,000
AMC 0.82 110 550 30,000
TBS 0.78 104 522 35,000
TV One 0.77 103 136 36,000
HGTV 0.67 90 449 54,000
ABC Family 0.66 88 442 35,000
CNN 0.63 85 423 50,000
SoapNet 0.62 83 414 40,000
Comedy Central 0.58 77 386 40,000
ESPN2 0.52 69 346 41,000
Food Network 0.46 61 306 42,000
NFL Network 0.43 58 49 50,000
Bravo 0.43 57 284 48,000
TLC 0.39 53 264 45,000
Animal Planet 0.38 50 189 31,000
Discovery 0.36 48 239 41,000
History Channel 0.33 44 221 46,000
MSNBC 0.33 44 219 40,000
FOX News Channel 0.32 43 214 37,000
* The average amount of time an African-American household watched each network in 2006.
* Cumulative numbers
Source: Nielsen Media Research

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