Marketing

At a Glance: African-American Viewership

2/02/2007 7:00 PM Eastern

Top-Rated Shows
The highest rated cable programs among African-Americans for 2006 (from 12/26/05-12/17/06).
Program Network Rating Households (000)
BET Awards ShowBET26.283490
2006 NBA All-Star GameTNT16.252158
NBA All-Star Tip OffTNT13.581803
Saturday Movie IIILifetime11.191496
NFL Regular Season*ESPN10.921468
NBA Playoffs - Conference Finals*ESPN10.861442
NFL Regular Season*ESPN10.771447
NBA Playoffs - Conference SemifinalsESPN10.611409
NBA All-Star Saturday NightTNT10.181352
Celebration of GospelBET8.931186
NFL Regular SeasonESPN8.731159
BET Awards ShowBET8.471124
NBA All-Star Sat. Night PostTNT8.361111
Black Movie AwardsTNT8.331121
NBA Playoffs - Conference Semifinals*ESPN8.071072
NBA Playoffs*TNT7.891048
BET Awards ShowBET7.841045
Rip The RunwayBET7.23960
NBA Playoffs - Conference SemifinalsESPN7.18954
BeefBET6.85910
NBA All-Star Tip OffTNT6.72892
Spongebob The MovieNick6.41862
WWE*USA6.31842
College Football-Monday PrimetimeESPN6.24840
NBA Playoffs-1st RdESPN6.21824
BET Awards ShowBET6.20823
BET Hip Hop AwardsBET6.18832
High School MusicalDisney6.03800
Hannah MontanaDisney6.00797
NBA Playoffs-1st RoundESPN5.97793
WWEUSA5.97796
Hannah MontanaDisney5.75763
NFL Preseason FootballESPN5.73764
Run’s HouseMTV5.73761
The Cheetah Girls 2Disney5.72764
NBA Playoffs-1st RoundESPN5.70757
TwitchesDisney5.67753
WWEUSA5.66754
That’s So RavenDisney5.59742
College HillBET5.45724
*Cumulative numbers
Top Networks
The most-watched cable networks among African-American viewers in 2006.
Network Rating Households (000) Minutes Viewed* Average Median Income ($)
BET3.364482,24231,000
Disney Channel3.034052,02637,000
USA2.873831,91733,000
TNT2.833771,88838,000
Nickelodeon2.3431267040,000
Lifetime2.283041,52330,000
Cartoon2.092791,22933,000
ESPN2.042721,36443,000
Nick at Nite1.7323166040,000
TV Land1.502001,00430,000
MTV1.2717084940,000
SCI FI1.1315175633,000
VH10.9813165736,000
A&E0.9713065036,000
Hallmark0.9612964430,000
Spike0.9612864140,000
FX0.9312562435,000
Court TV0.8811858934,000
LMN0.8411356325,000
AMC0.8211055030,000
TBS0.7810452235,000
TV One0.7710313636,000
HGTV0.679044954,000
ABC Family0.668844235,000
CNN0.638542350,000
SoapNet0.628341440,000
Comedy Central0.587738640,000
ESPN20.526934641,000
Food Network0.466130642,000
NFL Network0.43584950,000
Bravo0.435728448,000
TLC0.395326445,000
Animal Planet0.385018931,000
Discovery0.364823941,000
History Channel0.334422146,000
MSNBC0.334421940,000
FOX News Channel0.324321437,000
* The average amount of time an African-American household watched each network in 2006.
* Cumulative numbers
Source: Nielsen Media Research

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