Marketing

Hallmark Channel Gets Sweet with Baskin Robbins

Ice Cream Flavors, Store Signage In Mix For 'NorthPole' 10/20/2014 2:15 PM Eastern

Hallmark Channel has scooped a deal with ice cream retailer Baskin-Robbins to support its original Christmas telefilm, NorthPole.

 

Beginning Nov. 1, participating Baskin-Robbins shops nationwide -- nearly 2,500 across 43 states -- will open their doors to NorthPole-inspired ice cream treats, including Winter White Chocolate ice cream, which features white chocolate-flavored ice cream, swirled with cherry pieces in chocolate-flavored coating and a cherry ribbon.

 

Baskin-Robbins shops will also feature a special Winter White Chocolate Brownie Sundae and Winter White Chocolate Milkshake during the month of November, as well as promotional signage driving tune in to the movie’s premiere on Nov. 15 at 8 p.m. (ET/PT)

 

Produced in collaboration with parent company, Hallmark Cards, NorthPole stars Tiffani Thiessen (Beverly Hills, 90210), Josh Hopkins (Cougar Town), Bailee Madison (Trophy Wife) and Max Charles (Mr. Peabody & Sherman) and will be a tent pole in Hallmark Channel’s annual "Countdown to Christmas" programming stunt.

 

Baskin-Robbins is a classic family brand, making them an ideal partner in celebrating Hallmark Channel’s new original film, Northpole,” said Susanne McAvoy, executive vice president, marketing, creative & communications, Crown Media Family Networks. “Having a specialty ice cream flavor inspired by the movie will draw our passionate Countdown to Christmas fans into their stores and engage them in a unique way, while further driving awareness of our holiday programming among Baskin-Robbins’ many loyal customers.”

 

“With the holiday season right around the corner, we’re excited to partner with Hallmark Channel to offer our guests NorthPole inspired ice cream treats all month long at Baskin-Robbins,” said John Costello, president, global marketing and innovation for Dunkin’ Brands. “Winter White Chocolate ice cream features the delicious flavors of the winter season, including white chocolate and cherry, so it is the perfect flavor to celebrate Hallmark Channel’s new original movie. We hope our guests enjoy this flavor, as well as our special Winter White Chocolate Brownie Sundae and Winter White Chocolate Milkshake.”

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