Marketing

History Makes History in 1Q

3/30/2004 9:12 AM Eastern

The History Channel said Tuesday that the first quarter of 2004 was its best quarter ever.

The network achieved its highest Nielsen Media Research primetime average household rating with a 1.0, up 11% from a 0.9 in the first quarter of 2003.

History also posted its most-watched quarter ever, averaging 1.2 million viewers compared with 933,000 in the year-ago quarter.

The network said it reached 559,000 adults 25-54 primetime impressions during the quarter, up 23% versus the year-earlier period.

It also posted its highest men 25-54 primetime impressions with 402,000, up 22% from the fourth quarter of 2002.