Ion Media 'Delivering' Lunch to Media BuyersNetwork Executing Other Brand Initiatives with 30 Agencies Nationwide 6/10/2013 6:59 AM Eastern
Ion Television is executing “Ion Delivers” lunch to agency executives at more than 30 agencies nationwide including New York, Chicago, Los Angeles, Cincinnati, Louisville, Fort Lauderdale this week (June 10-14).
In New York, Chicago and Los Angeles, Ion has teamed up with renowned restaurants, including: Tao Group in New York, RPM in Chicago and Market Café in Los Angeles.
E-blasts will be sent to agency executives in advance of the program, granting them access to a custom microsite with a crafted menu designed especially for this program.
Brand ambassadors, donning head-to-toe Ion Television attire, will deliver the lunches, packaged in custom Ion boxes and bags, to an assigned room in target agencies where executives can pick up their order.
Each room will be branded with Ion Television collateral, including poster clings and brochures.
The program extensions in Cincinnati (Deli720), Louisville (Zoup) and Fort Lauderdale (Jet Runway) will feature catered lunches.