Marketing

The Joy of Sex for TBS

6/23/2004 4:04 AM Eastern

A little Sex made TBS executives feel good last week -- Sex and the City that is.

Bolstered by a number of introductory specials of the off-Home Box Office series, TBS tied sister service Turner Network Television atop the primetime ratings from June 14-20. Both networks averaged 2.2 household ratings, according to an ABC Cable Networks Group analysis of Nielsen Media Research data.

Kids’ kingpin Nickelodeon was just behind with a 2.1 mark, while USA Network and Disney Channel were knotted in fourth with a 1.9 apiece.

Rounding out the top 10: Cartoon Network with a 1.6; Lifetime Television at a 1.4; and Nick at Nite, Fox News Channel and Turner South -- the latter aided by several Atlanta Braves Major League Baseball telecasts -- each with 1.3 marks.

TNT’s remake of Stephen King’s Salem Lot was the top show of the week, earning a 4.6 household rating during its premiere June 20. The third-season premiere of USA’s quirky detective series, Monk, was second with a 4.5, the highest-rated and most-watched (5.5 million viewers) in its history.

Sex and the City installments claimed four of the top nine show slots for the week, topped by a 3.6 mark (fifth) June 16.

The Sarah Jessica Parker-starrer helped to make TBS first for the week among adults 18-34 (868,000 of those viewers), 18-49 (1.56 million) and 25-54 (1.38 million). TNT was second among adults 18-49 (1.25 million) and 25-54 (1.36 million.).

Turner South found itself an unlikely top-10 household entry as a trio of Braves games -- a 3.1 June 18 and a pair of 2.7s June 15 and 19 -- vaulted the regional service into this group.

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