Marketing

July a ‘Big Month’ for Hallmark

7/28/2004 7:14 AM Eastern

Hallmark Channel’s “Big Month of Westerns” July programming stunt helped to propel the network to an all-time primetime-ratings high for the month.

Hallmark posted a 1.0 Nielsen Media Research primetime rating for July, up 25% from July 2003.

The network said 21 of its primetime Westerns posted ratings of 1.0 or higher, highlighted by its original movie, The Trail to Hope Rose, which debuted July 3 and earned a 1.3.

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