Marketing

Laughter Aplenty for Comedy in 1Q

3/31/2004 3:02 AM Eastern

Comedy Central said the first quarter of 2004 was its most-watched ever in total day and primetime.

The network averaged 488,000 viewers in total day, up 19% versus the year-ago quarter, and 812,000 in primetime, a 20% jump.

Comedy posted a 0.31 Nielsen Media Research rating for persons 18-49 in total day, up 11% over the first quarter of 2003, and a 0.5 in that demo in primetime, up 14%.

March