Marketing

Lifetime Draws 5M for Original Film

6/21/2006 8:37 AM Eastern

Lifetime Television’s June 19 original movie, A Girl Like Me: The Gwen Araujo Story, was the network’s most-watched film of the year after garnering 5.1 million total viewers.

The movie -- about a single mom dealing with her teen-age son’s decision to live as a girl -- was also the second-most-viewed ad-supported basic-cable original movie this year, behind the 5.9 million viewers for A&E Network’s Jan. 30 airing of Flight 93, according to the distaff network.

And A Girl Like Me served as a strong lead-in to Lifetime’s original series, Lovespring International.The skein's third episode averaged a 1.4 household rating and 1.5 million viewers -- a 65% increase over the ratings average from its first two episodes, Lifetime said.

Meanwhile, TNT’s two original series, The Closer and Saved, suffered viewership declines from their respective June 12 premieres.

The June 19 episode of The Closer averaged 6.1 million viewers after setting a basic-cable scripted-series record with 8.3 million viewers a week earlier. Saved, which drew 5.1 million viewers June 12, fell to 3.5 million, according to a Lifetime analysis of Nielsen Media Research data.

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