Marketing

Lifetime Marches On in March

3/29/2005 6:13 AM Eastern

Lifetime Television posted its fifth consecutive month of primetime-ratings growth in March, the network said Tuesday.

The women’s network said its primetime ratings were up 7% in households, 43% among women 18-34 and 22% for women 18-49.

Lifetime Original Movies Dawn Anna, Widow on the Hill, More Sex and the Single Mom, Lies My Mother Told Me and Mom at Sixteen have helped to drive the network so far in 2005.

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