Marketing

MRC Gives Arbitron the TV OK in Houston

8/01/2007 8:00 AM Eastern

The Media Rating Council accredited the average-quarter-hour, time-period television-ratings data produced by Arbitron’s Portable People Meter in Houston.

The MRC accredited Arbitron’s PPM radio-ratings data in Houston in January.

“The Portable People Meter is the only personal, portable electronic-meter system that’s ever been subjected to an MRC audit and has met the accreditation standards of the Media Rating Council for a portable meter service, collecting data on radio, local television and cable use from one sample of consumers, at home and away from home,” Arbitron president of operations, technology and research and development Owen Charlebois said in a prepared statement.