Marketing

MTV Adds Five Originals to Lineup

4/30/2012 12:01 AM Eastern

New York — MTV will
add five new original series
in 2012-13 and will debut Jersey
Shore
spinoff Snooki &
JWOWW
in June as part of an
upfront slate announced last
week.

The network also slated the
June return of sophomore series
Teen Wolf and Awkward
during its upfront presentation
at Manhattan’s Beacon
Theater, which featured a closing
performance by R&B singer
Alicia Keys.

Among the new series set to air on MTV
are docuseries Catfish, based on the critically-
acclaimed documentary film; Underemployed,
a series from Emmy-nominated
executive producer Craig Wright; and reality
series Wake Brothers, featuring wakeboarding
champs and brothers Phil and
Bob Soven.

In addition the network will launch
two scripted comedy series: Inbetweeners,
based on the U.K. series of the same name,
and Zach Stone Is Gonna Be Famous, starring
Internet comedy sensation Bo Burnham.

Sophomore drama series Teen Wolf will
return June 3 after the network’s annual
MTV Movie Awards, with a second new episode to air the
next night in its regularly scheduled 10 p.m. timeslot.

Comedy series Awkward will debut its second season
June 28, after the premiere of Snooki & JWOWW, the network
said.

Additionally, MTV sister network MTV2 announced it
will bring back in July its most watched series ever, MTV2’s
Guy Code, for a second season.

On the digital media front, the network will launch on
June 4 Teen Wolf: The Hunt, a Facebook application that
will allow fans to friend and interact the show’s characters
in real time.

Teen Wolf: The Hunt will feature a completely original
storyline, written by the Teen Wolf team of writers, while
also serving as a complementary online experience to the
television series, per network officials.

March