Marketing

New Year, Same Leaders in Week One

1/11/2005 8:08 AM Eastern

The first full week of 2005 was quite reminiscent of full-year results in basic cable where ratings were concerned: Turner Network Television and Nickelodeon sat atop primetime and total-day measurement, respectively.

The drama network earned a 2.3 primetime household rating Jan. 3-9, while USA Network was second with a 2.0 mark, according to a Disney ABC Cable Networks Group analysis of Nielsen Media Research data.

Nick at Nite was third with a 1.8, ahead of the 1.7 average scored by Disney Channel and Lifetime Television. A pair of Turner networks was next: Cartoon Network with a 1.6, followed by a 1.5 for TBS.

Fox News Channel and ESPN -- the latter with its National Football League game coverage ended for another season -- were tied for ninth, each with a 1.2. ABC Family, Hallmark Channel and A&E Network each claimed a share of 10th with a 1.1.

Gauged on a total-day basis, Nick was the runaway leader with a 1.9 mark, 0.6 points higher than TNT’s 1.3 average. Cartoon and Lifetime were tied for third at a 1.2, while USA, TBS and Disney were next, all with a 1.0.

Minus football, installments of series staples Law & Order (TNT), L&O: Special Victims Unit (USA), SpongeBob SquarePants (Nick), Fairly Odd Parents (Nick) and WWERaw (Spike TV) populated all of the top-10-rated shows of the week, led by the 4.0 for TNT’s showing of L&O at 9 p.m. Jan. 4.

Getting off to a promising start was Nick’s new live-action comedy series, Zoey 101, starring Jamie Lynn Spears (Brittany’s sister), as its first two episodes Jan. 9 each pulled 2.9 household ratings.

June