Marketing

NGC Premieres Rate Well

9/22/2004 8:33 AM Eastern

National Geographic Channel debuted five new series last week, and viewers noticed.

The network said ratings for the five premieres averaged 88% higher than its third-quarter 18-49 primetime numbers, 71% higher than its 25-54 figures and 48% above its overall primetime average.

The new shows propelled NGC to the highest-rated week in its history, as the network posted a 0.18 primetime-average rating for adults 25-54 and a 0.16 for the 18-49 group.

The five shows NGC debuted last week were MegaStructures, Air Emergency, Seconds from Disaster, Expeditions to the Edge and Naked Science.

Want to read more stories like this?
Get our Free Newsletter Here!