Marketing

Ovation Building Three Destination Nights

4/23/2012 12:01 AM Eastern

New York — Ovation is shifting its programming strategy
from week-long programming stunts to individual
destination theme nights, the network said at its upfront
presentation for press at the Core Club in midtown Manhattan
last Thursday (April 19).

The recently launched destination
nights are built around “Artists &
Icons” on Sundays (movies and documentaries
about artists who set the
standard in their profession); “Movies
to Stand Up For” on Thursdays (critics’
favorite films); and “The Best You’ve
Never Seen” on Saturdays (literarythemed
scripted originals and U.S.
premieres).

Ovation, which recently surpassed
distribution in 50 million homes, is
also developing the reality series The
Art Factory
, about the husband-andwife
team behind a top architectural
arts studio. Eight one-hour episodes are slated.

Headlining the network’s new programming is the previously
announced reality competition series A Chance
to Dance
from executive producers Nigel and Simon
Lythgoe. The series follows former Royal
Ballet dancers Billy Trevitt and Michael
Nunn as they search America to form a
new dance company. Seven one-hour
episodes will premiere starting Aug. 17.

Though contractual constrictions
around Ovation’s syndication deal for
Lythgoe’s So You Think You Can Dance
prevent Ovation from running the two
series together, Chance to Dance will be
paired with other dance-themed programming
on the network, Kris Slava,
Ovation’s senior vice president of programming,
said.

Andrea Morabito,
Broadcasting & Cable