Marketing

Plain Truth Plainly Gives Lifetime Ratings

10/05/2004 9:36 AM Eastern

Lifetime Original Movie Plain Truth, which premiered Monday night, became Lifetime Television’s highest-rated movie of the year.

Plain Truth posted a 4.3 primetime Nielsen Media Research household rating, averaging 4.7 million persons two-plus and 3.8 million households, the network said Tuesday.

The movie starred Mariska Hargitay and Alison Pill in an adaptation of Jodi Picoult’s controversial best-seller with the same title.

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