Marketing

POW! Cable Networks Storm ‘Comic-Con’

7/09/2012 12:01 AM Eastern

Cable fans will get a taste of this week's Comic-Con International Convention in San Diego
through live coverage from Spike TV and G4.

Content aggregator In Demand will also offer free on-demand
footage from the show,
which over the years has
evolved from a small, targeted
gathering for science-fiction
and comic-book geeks
to a multimedia extravaganza
expected to draw more than
130,000 people. At least 18 cable
networks are expected to
tout their new and popular
shows through various panel
sessions, talent signings and
other events during the fourday
confab, which runs July
12 to 15.

G4 will air six hours of
live Comic-Con coverage
beginning July 12 with a
one-hour special, X-Play
All Access: Comic-Con
,
followed by a one-hour show on July 13, Attack of the
Show! Attacks Comic-Con
. The network will round out
its live coverage with a four-hour special, Comic-Con
2012 Live
.

As part of its coverage, G4 will host such celebrities as
comic-book author Robert Kirkman (The Walking Dead)
and actress Aisha Tyler (Archer), as well as the casts of
Adult Swim's NTSF:SD:SUV and Children's Hospital; AMC's The Walking Dead; HBO's Game of Thrones and True Blood;
Fox's Fringe and BBC America's Doctor Who.

Spike TV will offer three hours of live coverage from Comic-Con on July 13 beginning at 4 p.m. Comic-Con All Access Live
will cover the top panels from the show and host such genre
celebrities as Mark Hamill of Star Wars and Kevin Smith of
AMC's Comic Book Men, according to network officials.

Spike's most recent All Access was live from last month's Electronic Entertainment Expo, where it offered 11 hours of
coverage for the four-day conference known as E3.

In Demand will make its second straight appearance at
Comic-Con with a major "Movies on Demand" promotion that
will feature several consumer-targeted movie promotions and
press events, the company said. As part of its Comic-Con coverage,
In Demand will work directly with major studios and
indies to interview stars and is shooting footage from the convention
floor and sessions to offer on a VOD basis.

In addition, In Demand will offer operators a special Comic-
Con-themed movie collection featuring such films as Comic-
Con Episode IV: A Fan's Hope
, Ghost Rider: Spirit of Vengeance,
Iron Man 2 Superman Returns
and Star Trek (2009).

CABLE DOES COMIC-CON

San Diego Comic-Con International, which started out in 1970 as a gathering of about 300 comic-book fans, has grown into an annual four-day convention
drawing more than 125,000 attendees. Twenty cable networks are set to attend this year's  July 12-15 edition:

Thursday, July 12

Nickelodeon: The Fairly
OddParents
, T.U.F.F. Puppy
G4: X-Play
Cartoon Network: DreamWorks
Dragons:
Riders of Berk
USA Network: Psych
MTV: Teen Wolf
FX: Wilfred; Archer
Showtime: Dexter
Comedy Central: Workaholics

 

Friday, July 13

Hasbro Studios/The Hub: My Little Pony: Friendship Is
Magic
;

Dan Vs; Optimus Prime: Up Close and Personal; The Making of Kaijudo; The Aquabats! Super Show!
Nickelodeon: Teenage Mutant
Ninja Turtles
, The Legend of
Korra

Adult Swim: The Venture Bros.; NTSF:SD:SUV::(National
Terrorism Strike Force: San Diego:
Sport Utility
Vehicle::)
; Children's Hospital; Aqua Something You
Know Whatever/Squidbillies
; Robot
Chicken/Robot Chicken D.C. Comics

Special; Black Dynamite
Cartoon Network: Annoying Orange, Regular Show
AMC: The Walking Dead; Breaking Bad
Disney XD: Tron: Uprising
HBO: Game of Thrones
TNT: Falling Skies
Starz: Spartacus: War of
the Damned

Syfy: Defiance
Cinemax: Strike Back

Saturday, July 14

Syfy: Warehouse 13; Alphas; Being Human; Lost Girl
G4: Attack of the Show
Cartoon Network: Adventure Time
Comedy Central: Futurama
Disney Channel: Phineas and Ferb, Fish Hooks, Gravity Falls, Wander Over
Yonder
Showtime: Shameless
EPIX Originals: Appearances by William Shatner, promoting Get a Life!; and Roger Corman, for Attack of the 50
Foot

Cheerleader
HBO: True Blood
Discovery Channel: MythBusters

Sunday, July 15

Cartoon Network: Level Up, Ben 10: Omniverse
BBC America: Doctor Who
FX: Sons of Anarchy

Source: Comic-Con International

September