PROMAX&BDA Holding ‘Business Boot Camp’

3/22/2004 7:36 AM Eastern

Sir, yes sir! PROMAX&BDA is sending you to boot camp.

The global, nonprofit marketing association said Monday that it will hold its first ever "Business Boot Camp" Wednesday, June 23 at the New York Hilton & Towers.

The Business Boot Camp is a one-day seminar that will feature a series of topics designed to "improve business awareness, drive corporate-navigation skills and inspire breakthrough creative output that effectively delivers against stated business goals and objectives," PROMAX&BDA said in a prepared statement.

The Business Boot Camp is being held in conjunction with the 49th Annual PROMAX&BDA Conference, set for June 23-25 at the New York Hilton & Towers.