Rentrak Signs OnDemand Essentials Deals

7/26/2006 6:05 AM Eastern

Rentrak reached four new subscription pacts for its OnDemand Essentials video-on-demand measurement system.

Starz Encore Group, here! TV, HealthiNation and TV will now have access to reports such as “Performance by Title,” “Title Audience Sharing,” “Weekly Top Titles” and “Competitive Performance by Network Category,” which can be sorted by MSO, date range and TV markets.

Rentrak also reached deals with Verizon Communications, Midcontinent and Service Electric, and the vendor extended its deal with Insight Communications.

The company now counts 32 subscribers using OnDemand Essentials.

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