Marketing

Ron Scalera, CBS Marketing EVP, Dies At 49

4/22/2010 1:01 AM Eastern

Ron Scalera, 49, executive vice president and creative director of the CBS Marketing group, died suddenly Wednesday, April 21, in Los Angeles, according to the network.

Ron ScaleraScalera had been with CBS since 1997, when he joined as senior vice president, creative director, of advertising and promotion. He created and launched promo campaigns for the CSI franchise, Big Bang Theory, and most recently reality show Undercover Boss, among others. He was named executive vice president in 2004.

Before joining CBS, Scalera was senior vice president of on-air promotion at Fox, having begun his career as a writer-producer at WNYW-TV New York.

"It is a day of profound sadness, shock and loss at CBS," said CBS president Leslie Moonves. "We have lost a gifted colleague and a friend whose work graced the air of CBS every day, and whose engaging personality touched our lives."

"We are all in shock. Ron's talent, imagination and creativity knew no bounds," said CBS Marketing Group president George Schweitzer. "He blazed an incredible trail in our Company and our industry and he leaves a rich legacy."

Scalera is survived by his wife, Elizabeth; two children, Rachel and Michael; his mother, Kathy; and brother, Paul.

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