Marketing

Scripps Runs Dream Home VOD Previews

12/03/2007 5:34 AM Eastern

Scripps Networks is offering video-on-demand sneak peaks of a pair of new series on HGTV and the house that is the centerpiece of the channel's annual home giveaway promotion.

Starting Dec. 28, VOD viewers will get a chance to check out the HGTV Dream Home 2008, four days before the special airs on the linear network on Jan. 1 at 9 p.m. (ET/PT).

Monica Pedersen, a designer with the network's Designed to Sell series will take viewers on a visual excursion that includes every room in the house as well as its beautiful views of the Florida Bay

“ ‘The HGTV Dream Home Giveaway’ is one of the longest-running and most successful consumer promotions in cable TV history; and this special, with its first look at the spectacular house, is a highly anticipated viewing event,” said Doug Hurst, senior vice president/general manager of non-linear distribution for Scripps Networks, in a statement. “Premiering this special in Video On Demand is a strong commitment by Scripps to the VOD platform.”

In addition, HGTV will make freshman series Sleep On It and Desparate Spaces available on VOD before they premiere on the linear network on Jan. 2 and Jan. 9, respectively.

June