Marketing

So the Ratings for Disney’s So the Drama

4/12/2005 5:19 AM Eastern

Disney Channel’s first venture into animation with its original-movie franchise proved to be quite animated among viewers.

The premiere of Disney’s Kim Possible Movie: So the Drama was cable’s top-rated program April 8 among a slew of kids’ demos.

The film, derived from the network’s Kim Possible series, grabbed a 10.4 rating among kids 6-11 (2 million of those viewers), an 8.9 among tweens 9-14 (1.8 million), a 13.9 among girls 6-11 (1.3 million), an 11.4 against tween girls (1.1 million) and a 6.5 against tween boys (667,000), according to Nielsen Media Research data.

Earning a 3.6 household rating (3.1 million viewers), the Kim Possible flick trailed only the 4.2 generated by Turner South’s coverage of the Major League Baseball game between the Atlanta Braves and the New York Mets April 8, according to Disney officials.

September