Marketing

Spike Likes CSI Ratings Boost

9/15/2004 6:40 AM Eastern

Turner Network Television took the week, but a CSI: Crime Scene Investigation marathon propelled Spike TV to a third-place finish in basic-cable’s primetime-ratings race last week.

TNT -- which saw its coverage of the National Association for Stock Car Auto Racing’s Chevy Rock ‘N Roll 400 Sept. 11 earn a 4.3 from 7:30 p.m.-11:13 p.m., making it the second-highest-rated show of the week -- notched a 2.6 average Sept. 6-12, according to a Disney/ABC Cable Networks Group analysis of Nielsen Media Research data.

ESPN -- boosted by the period’s highest-rated show, an 8.4 mark for its first National Football League game, the Kansas City Chiefs-Denver Broncos contest -- was second with a 2.3 average.

Spike -- which almost exclusively ran CSI programming Sept. 6-10 as a promotional vehicle for the forensic drama assuming a new time slot weeknights at 7 p.m. and 8 p.m. -- averaged a 2.1 household rating.

USA Network was fourth with a 1.8. There was a four-way tie among Lifetime Television, Fox News Channel, Disney Channel and Cartoon Network, all with 1.7 averages. Completing the top 10: Nick at Nite’s 1.6 and FX, TBS and A&E Network, all of which scored 1.2 averages.

During the aforementioned five-day CSI programming stunt, Spike registered best-ever marks in total-day with a 1.8 rating and 2 million viewers. Similarly, the network scored its top mark in primetime, grabbing a 2.7 average and some 3.3 million viewers.

Following the week’s worth of promotion, Spike recorded a 1.2 household rating and 1.1 million viewers from 7 p.m.-8 p.m. on Sept. 13. The subsequent hour garnered a 2.0 rating and some 1.8 million viewers, according to Spike officials.

September