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Texas-Yankees Two-Step: Best Ratings For TBS

10/17/2010 2:46 PM Eastern

TBS is off to its best League Championship Series start with the matchup between the New York Yankees and Texas Rangers.
With the team's splitting the first two American League Championship Series games, TBS averaged a 4.3 U.S. household rating and 6.97 million viewers, according to Nielsen data, its best since acquiring the rights to one of MLB's penultimate rounds in 2007. TBS alternates the ALCS and NLCS coverage with Fox.
TBS's LCS coverage grew 16% from its 3.7 mark after the first two games of the 2009 National League Championship Series between the Philadelphia Phillies and Los Angeles. The network's two-game average advanced 21% from the 5.78 million viewers for last year's NLCS at that stage.

Texas' 7-2 win on Oct. 16 to even the series with the Bronx Bombers averaged a 3.6 rating and 5.8 million viewers in the late afternoon (ET) window (first pitch 4:07 p.m.) Game 2 delivered an 11.1 rating in the New York DMA and a 15.6 rating in the Dallas-Fort Worth market.
The Oct. 15  New York-Texas opener produced a 5.0 rating and 8.11 viewers, the most for TBS's first-game LCS coverage since it began televising the contests in 2007. Rangers-Yankees surpassed the 4.6 rating for the initial ALCS meeting between the Boston Red Sox and Tampa Bay Rays in 2008.

September