TNS Names Director of Business Development2/20/2007 4:35 AM Eastern
Jeff Sohinki joined TNS Media Research as director of business development.
Sohinki had been senior VP of Nielsen Media Research’s local-cable division.
At TNS, he will be responsible for managing client sales and service for television programmers and advertisers utilizing new set-top-box viewing data, as well as InfoSys, the company’s TV and radio audience-analysis software.
TNS reached multiyear agreements earlier this month with MTV Networks and Hearst-Argyle Television to be those two media companies’ exclusive provider of competitive advertising intelligence.