TNT Wins Weekly Primetime Crown3/16/2004 9:19 AM Eastern
Turner Network Television was back on top in the weekly ratings race, topping USA Network for primetime household honors and sweeping up among key adult demos.
The drama network averaged a 2.2 household rating March 8-14, according to an ABC Cable Networks Group analysis of Nielsen Media Research data. That was 0.2 points higher than USA’s 2.0 for the week.
Nickelodeon was third with a 1.8 mark, while TBS Superstation and Disney Channel were knotted in the fourth slot with a 1.7 apiece.
Lifetime Television and Cartoon Network were next, each with a 1.4. Fox News Channel ranked eighth with a 1.3. Meanwhile, ESPN, Discovery Channel, The History Channel, Sci Fi Channel and The Learning Channel followed, all with 1.1 averages.
TNT led the way among adults 18-34 (551,000 of those viewers), 18-49 (1.31 million) and 25-54 (1.41 million). Sister service TBS ranked among the two younger adult groups with 551,000 and 1.11 million of those watchers, respectively.
USA trailed TNT with 1.13 million adult 25-54 viewers last week.