Marketing

TWC Expands STEM Campaign to Encourage Science and Creative Writing

Partners with Tutoring Centers 826 National 6/13/2013 9:12 AM Eastern

 

Time Warner Cable is expanding its Connect a Million Minds STEM education campaign in partnership with nonprofit tutoring centers 826 National.

The plan is to publish a book and hold workshops to combine science learning (the S in STEM) with 826 National's creative writing program. Students ranging in ages from eight to 12 can participate in workshops with titles like "The Science of Superheroes" and the "STEM of the Zombie Apocalypse" to encourage combining creative writing and science.

"Science and creative writing may sound like an unlikely pairing," said Gerald Richards, CEO of 826 National in announcing the partnership at the 2013 Clinton Global Initiative America in Chicago Thursday. "By fusing the two topics, we are seeing a new sense of enthusiasm in students. We're excited to expand and build more workshops with Time Warner Cable to make science relevant, accessible and fun."

"Time Warner Cable is proud to continue our partnership with 826 National and expand our commitment to fuse STEM and creative writing, which are essential skills for innovation," said TWC CEO Glenn Britt in a statement.

Connect a Million Minds is TWC's five-year $100 million campaign to promote science, technology, engineering and math education. Ellen East, TWC executive VP and chief communications officer, who has been instrumental in the program, said recently that it dovetails neatly with cable because "we are a high-tech business and we need engineers and technicians and innovators going forward."

June