Marketing

TWC Makes Social Embrace

MSO's Free Social One App Pulls In Multiple Social Feeds 10/28/2012 8:00 PM Eastern

Time Warner Cable has crafted a way to keep its brand in front of customers while they’re tweeting, status-updating and instant messaging all over the Web.

The operator’s free Social One application integrates with Facebook, Twitter, LinkedIn, Foursquare, YouTube, AOL’s AIM and other services, presenting multiple social feeds in a “magazine-style” layout.

For TWC, the move will potentially reinforce the value of not just its broadband service but cable TV as well. About 38% of U.S. adult broadband users participate in “social TV” activity, meaning they interact with friends via social media while watching television, according to a survey released last week by The Diffusion Group.

“With the broad spectrum of social media networks available today, it’s increasingly difficult for Internet users to keep up with their social presence online,” Steve Cook, Time Warner Cable senior vice president and general manager of high-speed data, said.

Social One lets users share links, images and video from the Web simultaneously with all of their social networks. Users can also preview and reply to email, wall posts and instant messages, as well as share conversations across networks by dragging and dropping Web content.

The MSO developed the Social One app with San Francisco-based Yoono. The company, founded in 2006, is funded by French venture-capital firm AGF Private Equity. Terms of the agreement between Time Warner Cable and Yoono were not disclosed.

The application is available for Windows 7 and XP, Macs (with Mac OS 10.6 or higher) and Firefox browsers. According to the application’s privacy policy, Yoono may share “non-personally identifiable information” with third-party services to increase the relevance of the recommendations and ads.

September