Marketing

We TV, Harper's Bazaar Plan Wedding Sweepstakes

4/05/2010 11:35 AM Eastern

We TV Harper's Bazaar are planning the perfect wedding sweepstakes.
Rainbow Media's women's-targeted service and the Hearst Corp. title have teamed on "Plan Your Perfect Wedding" sweepstakes, which awards one grand prize, worth over $30,000, including a personal consultation with a network wedding consultant; a wedding cake designed by a baker from the channel's series Amazing Wedding Cakes; Diamonds for a Cure diamond earrings; an Ira Lippke Studios engagement photo shoot; four Belsoie by Jasmine bridesmaid dresses; a Le Vian ring in Chocolate Diamonds & white diamonds; a Michael M Collection engagement ring; a Royale wedding package, including a three night/four day all-inclusive stay at Le Blanc Spa Resort in Cancun, Mexico; and a St. Pucchi wedding gown.
In addition, 20 first-prize winners will receive Essie Wedding Collection gift sets. The sweepstakes runs through May 1 and can be entered by visiting www.bazaar.com/weddings.
As part of their corporate nuptials, We TV has created a six-page customized "We TV Wedding Report" in Harper's Bazaar's April issue. Each page features a We TV expert wedding consultant, including event planner David Tutera of series, My Fair Wedding; cakegirls Brenda and Mary Maher from Amazing Wedding Cakes; bridal atelier, Mark Ingram; wedding and event producer, Diann Valentine; and cake designer Ron Ben Israel.

We TV, which has carved out a successful niche with the aforementioned shows, as well as its most popular series, Bridezillas, whose seventh season will premiere in June, has also produced a 30-second spot pointing viewers to the sweepstakes. Click here to view the spot:. In addition to its "Wedding Sunday" lineup from 8 p.m. to 11 p.m., We TV launched dedicated network Wedding Central last year. The network is currently carried by parent Cablevision and Mediacom, but is engaged with distribution discussions with a host of other providers.

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