Marketing

Woodie in the Spotlight at Comcast

11/30/2004 7:49 AM Eastern

Phillip Woodie has joined Comcast Corp.’s Comcast Spotlight ad-sales unit as director of multicultural sales.

Woodie had been president of sales and marketing at Azteca America.

At Comcast Spotlight, he will lead efforts to help advertisers use spot cable to target multicultural markets.

"Phillip's new role signifies our dedication to helping clients use our programming, technologies, research and marketing to tap the multicultural audience and their purchasing power that resides in cable households,” Comcast Spotlight vice president of strategic alliances Andrew Ward said in a prepared statement.

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