Nielsen: Smartphones Hit 50% Penetration

3/29/2012 12:13 PM Eastern

A new study of mobile phones from Nielsen finds that half (49.7%) of all mobile phones in February of 2012 were smartphones, a significant increase from a year earlier when just over one third (36%) were smartphones.

In terms of operating systems, Android continued to dominate with 48% market share, followed by Apple's iPhones (32.1%) and Blackberry (11.6%).

But Apple is grabbing a much higher proportion of new phone sales. In the three months before the survey, 43% of those who had purchased a new phone bought an Apple product. Android new phone sales remained constant (48%), but Blackberry declined to 5%.

Want to read more stories like this?
Get our Free Newsletter Here!