Bravo Launches On-Air Talent Campaign Behind Summer Series Launches5/25/2010 3:12 PM Eastern
Supporting its rollout of 10 new and returning original series this summer, Bravo Media has launched its first on-air, multi-talent image campaign.
'Summer By Bravo' creative features more than 30 "Bravolebrities" at a rooftop pool party dancing to Grammy Award-winning artists Macy Gray's new single Kissed It.
"Macy's summer anthem is the perfect complement to this Bravo experience," said Frances Berwick, executive vice president and general manager, Bravo Media, in announcing the campaign."Distinguished as more than a television network, Bravo is a lifestyle as reflected in these promos oozing with Bravolebrities who continue to elicit pop culture notoriety and buzz."
The ‘Summer by Bravo' campaign features Bravo talent including Kathy Griffin and Rachel Zoe acting as their own paparazzi; Tom Colicchio getting friendly with the "Real Housewives;" Jeff Lewis sipping Bravotinis; Patti Stanger canoodling with a tiger; and Jenni Poulos doing cannonballs into the pool, among others.
The network said its upping its original programming count this summer versus last by 16%, via a lineup encompassing Work of Art: The Next Great Artist (June 9); Bethenny Getting Married? (June 10); Double Exposure (June 15); Kathy Griffin: My Life on the D-List (June 15); Top Chef D.C. (June 16); The Rachel Zoe Project (August); Flipping Out (August); Thintervention with Jackie Warner (September); Top Chef: Just Desserts (September); and The Real Housewives of Atlanta (fall).
New insallments of Watch What Happens: Live, The Real Housewives of New Jersey and The Real Housewives of New York City are also in the mix.