Castro Joins Discovery Networks5/05/2004 8:47 AM Eastern
Sandi Castro has joined Discovery Networks U.S. as account director, Western region, affiliate sales and marketing.
Castro had been vice president of marketing for Fresh Pictures. Prior to that, she held various programming and on-air-promotion posts with DirecTV Inc.
In her new role, she will lead sales and marketing for Discovery’s family of 13 domestic networks and secure carriage for the programmer’s emerging networks in Southern California, Nevada and Colorado.