Discovery, Revision3 Launch Digital Video NetworkTestTube Debuts with 15 Short-Form Series 5/23/2013 10:33 AM Eastern
A year after Discovery Communications acquired digital video provider Revision3, the pair announced on Thursday the launch of its digital video network TestTube.
The network, available at TestTube.com and via Revision3's mobile site and apps, YouTube, Xbox and other distribution partners, will launch with 15 short-form series. Originally debuting with 10 million streams, the network expects to grow to 20 million streams by the end of 2013.
"Discovery is in the business of igniting curiosity -- from on-air to on-line -- and for all types of audiences," said Discovery's chief digital officer JB Perrette in a statement. "This is another step in our mission to be the No. 1 nonfiction video and media company on all screens. We've doubled our original online video output this year, and are growing new audiences with TestTube and other digital networks that are creating great content that entertains and engages."
The content will include shows featuring Internet stars as well as content from Discovery's other properties, including short-form series Blow It Up hosted by MythBusters cohost Tory Belleci that will launch in late summer.