Disney Shakes Up Ratings With New Series Debut11/08/2010 4:44 PM Eastern
Disney Channel's newest comedy series Shake It Up moved the ratings needle in its debut Sunday (Nov. 7), averaging 6.2 million total viewers.
Shake It Up also doubled last year's total viewer audience in the 8:30 p.m. to 9 p.m. time slot, while nearly doubling the number of viewers 6-11 (2.6 million vs. 1.5 million) and Tweens 9-14 (2.7 million vs. 1.4 million) compared to 2009.
Shake It Up lead-in Hannah Montana Forever also fared well on the rating front, generating 7.1 million viewers - the series' biggest audience in three years.
The one-hour show was also the most viewed of the series among kids 6-11 (2.6 million) and tweens 9-14 (2.8 million) since a 2007 post High School Musical 2 telecast, said Disney.